{"title":"10% OFF Phytoca Professional","description":null,"products":[{"product_id":"emulsion-zero-1l","title":"Zero Hydrate Emulsion 1L","description":"\u003cp data-end=\"507\" data-start=\"172\"\u003e Formaldehyde-free hair straightening treatment, developed with advanced technology to reduce hair volume without drying or dulling it. Its formula combines a complex of amino acids, acidic proteins, and premium silicones that protect the hair fiber, seal the cuticles, and provide intense shine, prolonging hair color.\u003c\/p\u003e\n\n\u003cp data-end=\"721\" data-start=\"509\"\u003e This straightening treatment is specially formulated for professionals who want to straighten or tame hair safely, without compromising hair health or exposing it to harsh chemicals like formaldehyde.\u003c\/p\u003e\n\n\u003cp data-end=\"937\" data-start=\"723\"\u003e \u003cstrong data-end=\"737\" data-start=\"723\"\u003eBenefits\u003c\/strong\u003e\u003cbr data-end=\"740\" data-start=\"737\"\u003e Volume reduction without damaging the hair fiber\u003cbr data-end=\"790\" data-start=\"787\"\u003e Intense shine and professional finish\u003cbr data-end=\"829\" data-start=\"826\"\u003e Protection against free radicals\u003cbr data-end=\"866\" data-start=\"863\"\u003e Effective cuticle sealing\u003cbr data-end=\"898\" data-start=\"895\"\u003e It does not dry out or dull the hair color\u003c\/p\u003e\n\n\u003cp data-end=\"1552\" data-start=\"1466\"\u003e \u003cstrong data-end=\"1488\" data-start=\"1466\"\u003eKey ingredients\u003c\/strong\u003e\u003cbr data-end=\"1491\" data-start=\"1488\"\u003e Amino acid complex\u003cbr data-end=\"1517\" data-start=\"1514\"\u003e Acidic proteins\u003cbr data-end=\"1536\" data-start=\"1533\"\u003e High-quality silicones \u003c\/p\u003e\n\n\u003cdiv style=\"padding: 177.78% 0 0 0; position: relative;\"\u003e\u003ciframe title=\"Zero Emulsion\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/1128489828?badge=0\u0026amp;autopause=0\u0026amp;player_id=0\u0026amp;app_id=58479\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"DESTELAYR®","offers":[{"title":"Default Title","offer_id":46079991447810,"sku":"DY-PH-EZH-1000","price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/2312\/2690\/files\/EMULSION-ZERO-_Hydrate_e986fb45-6de2-4be2-aead-9900e9d5ea03.png?v=1765122472"},{"product_id":"emulsion-zero-blue-1l","title":"Zero Blue Emulsion 1L","description":"\u003cp data-start=\"214\" data-end=\"590\"\u003e High-performance professional straightening treatment, specially designed for blonde, bleached, or gray hair. Its advanced formula acts directly on the hair's salt bonds and cysteine, allowing for temporary restructuring without damaging the hair fiber. The result is more manageable, softer hair with reduced frizz and natural shine.\u003c\/p\u003e\n\n\u003cp data-start=\"592\" data-end=\"830\"\u003e It contains an exclusive complex of amino acids, acidic proteins, and amines that protects against free radicals and prevents color fading. Premium silicones seal the cuticle and provide a shiny, silky, and healthy finish.\u003c\/p\u003e\n\n\u003cp data-start=\"832\" data-end=\"1056\"\u003e \u003cstrong data-start=\"832\" data-end=\"846\"\u003eBenefits\u003c\/strong\u003e\u003cbr data-start=\"846\" data-end=\"849\"\u003e Intensive frizz reduction\u003cbr data-start=\"878\" data-end=\"881\"\u003e Protection of blonde or platinum blonde color\u003cbr data-start=\"919\" data-end=\"922\"\u003e Intense shine and soft to the touch\u003cbr data-start=\"956\" data-end=\"959\"\u003e Cuticle sealing and temporary restructuring\u003cbr data-start=\"1006\" data-end=\"1009\"\u003e Deep nourishment for sensitized hair\u003c\/p\u003e\n\n\u003cp data-start=\"1270\" data-end=\"1344\"\u003e \u003cstrong data-start=\"1270\" data-end=\"1301\"\u003eRecommended hair type\u003c\/strong\u003e \u003cbr data-start=\"1301\" data-end=\"1304\"\u003eBlonde, bleached, or gray hair\u003c\/p\u003e\n\n\u003cp data-start=\"1346\" data-end=\"1441\"\u003e \u003cstrong data-start=\"1346\" data-end=\"1368\"\u003eKey ingredients\u003c\/strong\u003e\u003cbr data-start=\"1368\" data-end=\"1371\"\u003e Amino acid complex\u003cbr data-start=\"1394\" data-end=\"1397\"\u003e Acidic proteins\u003cbr data-start=\"1413\" data-end=\"1416\"\u003e Amines\u003cbr data-start=\"1422\" data-end=\"1425\"\u003e High-quality silicones \u003c\/p\u003e\n\n\u003cdiv style=\"padding: 177.78% 0 0 0; position: relative;\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1128489828?badge=0\u0026amp;autopause=0\u0026amp;player_id=0\u0026amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Zero Emulsion\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\n\u003cscript src=\"https:\/\/player.vimeo.com\/api\/player.js\"\u003e\u003c\/script\u003e","brand":"DESTELAYR®","offers":[{"title":"Default Title","offer_id":46080142704898,"sku":"DY-PH-EZB-1000","price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/2312\/2690\/files\/Reducao-Emulsion-Zero-Blue-1L-_Int.webp?v=1744566666"},{"product_id":"oil-penetrate-500ml","title":"Oil Penetrant - 16.91 oz","description":"\u003cp data-start=\"182\" data-end=\"592\"\u003e Intensive reconstruction treatment with natural ingredients, ideal for all hair types. Its formula with vegan candelilla wax and a blend of six high-performance natural oils—including Kukui, Marula, and Kalahari melon—deeply nourishes, hydrates, repairs, controls frizz, and combats hair aging. It thickens ends and leaves hair soft, shiny, and protected.\u003c\/p\u003e\n\n\u003cp data-start=\"594\" data-end=\"804\"\u003e \u003cstrong data-start=\"594\" data-end=\"608\"\u003eBenefits\u003c\/strong\u003e\u003cbr data-start=\"608\" data-end=\"611\"\u003e Deep and lasting hydration\u003cbr data-start=\"642\" data-end=\"645\"\u003e Thicker, softer, and more manageable hair\u003cbr data-start=\"681\" data-end=\"684\"\u003e Natural shine without greasy residue\u003cbr data-start=\"718\" data-end=\"721\"\u003e Frizz control with plant protection\u003cbr data-start=\"761\" data-end=\"764\"\u003e Regenerative action with anti-aging effect\u003c\/p\u003e\n\n\u003cp data-start=\"806\" data-end=\"992\"\u003e \u003cstrong data-start=\"806\" data-end=\"821\"\u003eHow to use\u003c\/strong\u003e \u003cbr data-start=\"821\" data-end=\"824\"\u003eApply the product to dry hair, from mid-lengths to ends, using a brush. Leave on for 30 minutes. Rinse well and finish with Phytoca shampoo and conditioner.\u003c\/p\u003e\n\n\u003cp data-start=\"994\" data-end=\"1112\"\u003e \u003cstrong data-start=\"994\" data-end=\"1016\"\u003eKey ingredients\u003c\/strong\u003e\u003cbr data-start=\"1016\" data-end=\"1019\"\u003e Vegan candelilla wax\u003cbr data-start=\"1044\" data-end=\"1047\"\u003e Kukui Oil\u003cbr data-start=\"1062\" data-end=\"1065\"\u003e Marula Oil\u003cbr data-start=\"1081\" data-end=\"1084\"\u003e Kalahari melon oil\u003c\/p\u003e\n\n\u003cp data-start=\"1152\" data-end=\"1277\"\u003e \u003cstrong data-start=\"1152\" data-end=\"1172\"\u003eRecommended for\u003c\/strong\u003e\u003cbr data-start=\"1172\" data-end=\"1175\"\u003e Suitable for all hair types, especially those that need hydration, repair, and frizz control. \u003c\/p\u003e\n\n\u003cdiv style=\"padding:177.78% 0 0 0;position:relative;\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1128542221?badge=0\u0026amp;autopause=0\u0026amp;player_id=0\u0026amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Vegan Wax\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cscript src=\"https:\/\/player.vimeo.com\/api\/player.js\"\u003e\u003c\/script\u003e","brand":"DESTELAYR®","offers":[{"title":"Default Title","offer_id":46080157286658,"sku":"DY-PH-OP-500","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/2312\/2690\/files\/OilPenetrate-1080x1080.webp?v=1744567037"},{"product_id":"primer-c-p-r-by-destelayr","title":"CPR","description":"\u003cp data-start=\"174\" data-end=\"516\"\u003eThe CPR Professional Kit is specifically designed for the treatment of chemically processed hair, including relaxed, bleached, or recently straightened hair. 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