Meet the people behind DESTELAYR®
DESTELAYR LLC is a company registered in Texas, specializing in professional hair care products: shampoos, conditioners, masks, and salon-quality treatments.
Our mission is to provide effective, safe, and high-quality solutions to both end customers and professional stylists across the United States. In addition to the store, we offer a professional academy with in-person and online classes and workshops in hairstyling, hair care, and salon business management, and we provide salon services with personalized attention.
DESTELAYR was born from a commitment to combine aesthetics, technology, and professional expertise, raising the standard of the beauty industry.
Nuestro Camino
Fábricas, ferias internacionales y formación continua — así construimos DESTELAYR® todos los días.
DESTELAYR® at Cosmoprof North America 2026
This July, the DESTELAYR® team traveled to Las Vegas for Cosmoprof North America, the most important beauty trade show in the industry in the United States. There we connected with the world's best manufacturers and innovators in professional cosmetics, exploring the latest technologies in hair care.\n\n\nThis trip is part of our ongoing commitment: to bring you the highest quality products, backed by science and developed to the industry's most demanding standards.
Premiere San Antonio 2026
DESTELAYR® was present at the most important beauty event in the Southwest United States, sharing the stage with more than 115 leading industry brands during two days of pure innovation at the Henry B. González Convention Center, in San Antonio, Texas. An experience that drives us to keep growing, learning, and discovering new ideas for our customers.
DESTELAYR® at Beauty Fair 2026
From September 5th to 8th, our team was present at Beauty Fair, the largest beauty trade show in the Americas, at Expo Center Norte in São Paulo. Over these four days we walked the aisles discovering the latest trends, technologies, and launches in the industry, from more specialized treatments to new formulas joining hair care. We also visited owners of different factories, gaining new experiences to keep raising the quality of our products.
DESTELAYR® is heading to Dubai!
We're going to Dubai! The DESTELAYR® team will be present at Beautyworld Middle East, one of the most important and influential beauty trade shows on the planet. We're making this trip with you in mind: we're going in search of the latest in technology, hair science, and global trends to keep offering you the luxury quality your hair deserves. Follow our social media and join us as we live this experience up close!
Miami awaits us: DESTELAYR® at Cosmoprof North America 2027
In January of next year, the DESTELAYR® team will travel to Miami to take part in Cosmoprof North America, which will bring together the beauty industry's leading names at the Miami Beach Convention Center. Over three days, we'll discover trends and ideas for the future of hair care. Miami awaits us to kick off 2027 discovering what's next.
DESTELAYR® crosses the Atlantic: Cosmoprof Worldwide Bologna 2027
In March 2027 we are going to Italy for the first time. Cosmoprof Worldwide Bologna is the largest professional beauty trade show in the world, with more than 250,000 visitors and brands from more than 70 countries gathered at BolognaFiere. For DESTELAYR®, it is an important step: bringing our vision of professional hair care to one of the most demanding stages in the global industry.
